Posts about Marketer of the Future

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  1.    WFA research identifies drivers of successful marketing organisations
    Global Marketer Week

    WFA research identifies drivers of successful marketing organisations

    New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…

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  2.    This can be marketing’s time. You just need to earn it.
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

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  3.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategy

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

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  4.    Webinar: In search of the unicorn marketer
    Trends & forecastsMarketing capabilitiesMarketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

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  5.    Emphasis of CMO role must be on effectively leading multi-faceted teams
    Marketing structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

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  6.    CMO Forum meeting overview (June 2019)
    Marketing structureCannes LionsMarketing operations

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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