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As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
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Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Webinar: In search of the unicorn marketer
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Marketing structure
Emphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five years
Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
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Marketing structureCannes LionsMarketing operations
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes